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  • "Springtime"
    DSW's first national ad campaign, these spots introduced the country to its very special ecosystems.
    Art Director: Dawn McCarthy
    Director: Lisa Rubisch
  • "Mating Ritual"
  • "Teaching the Young"
  • "Feeding Frenzy"
  • This was a multiple-station takeover to introduce New Yorkers to DSW. Union Square sold so many shoes the first weekend they had to close for a couple days to restock. Then again, New Yorkers love good shoes.
  • I swear that really small type says DSW's "Springtime."
  • USA Today