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Campaigns for the New York and national launch of DSW.
DSW's first national ad campaign, these spots introduced the country to its very special ecosystems.
Art Director: Dawn McCarthy
Director: Lisa Rubisch
"Mating Ritual"
"Teaching the Young"
"Feeding Frenzy"
This was a multiple-station takeover to introduce New Yorkers to DSW. Union Square sold so many shoes the first weekend they had to close for a couple days to restock. Then again, New Yorkers love good shoes.
I swear that really small type says DSW's "Springtime."
USA Today