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Auto-racing shoe concept for NIKE.
Published:
DRIVEN. 
A driving shoe for the modern enthusiast.
I found it interestingthat NIKE has not made a bigger effort to develop a line of products for the ever-growingamateur driving scene. I decided to do aconcept to explore this potential, and consider cross-branding opportunitiesthat might give NIKE a more credible emergence in this market. This is what I came up with...