Add to Collection
About

About

SAB wanted to introduce a limited run of new sized draught glasses across all brands. We conceptualised the idea of giving each size a name. The … Read More
SAB wanted to introduce a limited run of new sized draught glasses across all brands. We conceptualised the idea of giving each size a name. The names were based on the SAB Master brewers and the weight they hold within SAB. We were involved in conceptualizing and designing the names, and implementing education about the brands to the public. Read Less
Published:
New glass sizes
Agency: The Greenhouse
Client: South African Breweries
 
SAB wanted to introduce a limited run of new sized draught glasses across all brands. We conceptualised the idea of giving each size a name. The names were based on the SAB Master brewers and the weight they hold within SAB.
 
We were involved in conceptualizing and designing the names, and implementing education about the brands to the public.