DRAUGHT BEER GLASS NAMING PROJECT

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  • New glass sizes
  • Agency: The Greenhouse
    Client: South African Breweries
     
    SAB wanted to introduce a limited run of new sized draught glasses across all brands. We conceptualised the idea of giving each size a name. The names were based on the SAB Master brewers and the weight they hold within SAB.
     
    We were involved in conceptualizing and designing the names, and implementing education about the brands to the public.