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We were to design a product that had Icelandic water in it and market it. My 5 persons team decided to design a brand for Icelandic Whiskey. We … Read More
We were to design a product that had Icelandic water in it and market it. My 5 persons team decided to design a brand for Icelandic Whiskey. We used the purity of the Icelandic water to make our brand unique. Read Less
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DRANGA Icelandic whiskey
Project / Branding and marketing
Technique / print
Timeframe / 5 weeks
Year / 2011
 
DRANGA Whiskey
Marketing and Design was a different kind of course. This was a project done in five person teams where each team member had a specific job. All second year students of the design department in my school were mixed together so that each team consisted of students with different backgrounds, a graphic designer, an archi­tect, a product designer and a fashion designer to provide a different perspective on things. We were to design a product that had Icelandic water in it and market it. My team decided to design a brand for Icelandic Whiskey. We used the purity of the Icelandic water to make our brand unique. We were going to use Icelandic barley and smoke the whiskey with old Icelandic smoking techniques.
The brand and design was inspired by Iceland´s raw and natural beauty. We used mild and natural colours and simple forms to represent the mountains where we get our water from. The decided to have the bottle in the form of an old medicine bottle since the whiskey is smoked with Icelandic mountain grasses, for example hvannarót which was used as medicine in an­cient times.