Add to Collection
About

About

The design of the Cafitesse Excellence expresses the strong and rich heritage of the Douwe Egberts coffee brand. Carefully crafted detailing and … Read More
The design of the Cafitesse Excellence expresses the strong and rich heritage of the Douwe Egberts coffee brand. Carefully crafted detailing and materialization create an aesthetic reference to every step in the complex process of coffee making. Read Less
Published:
DOUWE EGBERTS EXCELLENCE
by Remko Verhaagen, Sjoerd Hoyinck, Marcelle van Beusekom while employed by VanBerlo
The out-of-home coffee experience by Douwe Egberts.
was challenged by premium coffee to-go brands...
and a growing at-home quality perception.
So, together with Douwe Egberts, we set out to develop an all-new premium design identity.
We wanted to move away from the ‘red box’ dispenser and express the rich heritage of the Douwe Egberts coffee brand.
As a result we decided that the outlets should be the (visual) heros of the machine.
We put a lot of care in detailing what became known as the ‘DE brand buckle’.
Exploded view of the adjustable drip tray.
One of many foam mock-ups with options for the user interface.
Douwe Egberts Cafitesse Excellence at its introduction.
Smaller, easy to operate and proudly expressing Douwe Egberts’ brand values into a high-quality product.
Detail of the outlets showing the splash panel which adds a wonderful freshness to the machine.
The new out-of-home coffee experience by Douwe Egberts got a GIO design award!
Douwe Egberts and VanBerlo at the back cover of Items design magazine.

See more design work by Remko Verhaagen at www.blooey.nl