DOUWE EGBERTS EXCELLENCE

  • 555
  • 36
  • 3
  • DOUWE EGBERTS EXCELLENCE
    by Remko Verhaagen, Sjoerd Hoyinck, Marcelle van Beusekom while employed by VanBerlo
  • The out-of-home coffee experience by Douwe Egberts.
  • was challenged by premium coffee to-go brands...
  • and a growing at-home quality perception.
  • So, together with Douwe Egberts, we set out to develop an all-new premium design identity.
  • We wanted to move away from the ‘red box’ dispenser and express the rich heritage of the Douwe Egberts coffee brand.
  • As a result we decided that the outlets should be the (visual) heros of the machine.
  • We put a lot of care in detailing what became known as the ‘DE brand buckle’.
  • Exploded view of the adjustable drip tray.
  • One of many foam mock-ups with options for the user interface.
  • Douwe Egberts Cafitesse Excellence at its introduction.
  • Smaller, easy to operate and proudly expressing Douwe Egberts’ brand values into a high-quality product.
  • Detail of the outlets showing the splash panel which adds a wonderful freshness to the machine.
  • The new out-of-home coffee experience by Douwe Egberts got a GIO design award!
  • Douwe Egberts and VanBerlo at the back cover of Items design magazine.

    See more design work by Remko Verhaagen at www.blooey.nl