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Doggie Style saw an opportunity to extend the reach of their product in dog snack industry. With their development of new flavour formula, they w… Read More
Doggie Style saw an opportunity to extend the reach of their product in dog snack industry. With their development of new flavour formula, they wanted bold packaging to stand out in the product section that attracts dog owners and shows the packaging personality. Read Less
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BACKGROUND
Doggie Style saw an opportunity to extend the reach of their product in dog snack industry. With their development of new flavour formula, they wanted bold packaging to stand out in the product section that attracts dog owners and shows the packaging personality.

VISION
Doggie Style offers four flavours. And Doggie Style has colour coding to distinguish each flavour. Our goal was to make the products stand out among the other competitors.

DESIGN SOLUTION
The design solution was to create a unique name for the packaging and colour combination to let the product stand out in the market. We choose Doggie Style as the name because it's very catchy and intrigues people to see the product. The window on the packaging helps the customer to see what is inside the packaging.