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We had several months to formulate and develop a branding project based on our own research question. My question, in the end, was: How can a bra… Read More
We had several months to formulate and develop a branding project based on our own research question. My question, in the end, was: How can a brand counteract the commercialization of the American childhood? After much iteration, I developed a brand called Dirt. It's a brand aimed at informing and inspiring American parents and their children to spend more time in nature (one of the few remaining commercial-free spaces) and centers on the research findings in Juliet Schor's book "Born to Buy" and Richard Louv's book "Last Child in the Woods". Louv offers "100 Actions We Can Take" for parents and/or children and much of the 'brand book' I created for the output encourages participation in these activities. The final output is a kit that contains a dual-sided/dual-purposed book (one side is an introduction to both research texts for parents; one side is a nature journal for kids), a bag for collecting, colored pencils for journaling, and a plain white T-shirt for kids to get as dirty as possible. In addition to my brand output, I handed in a designed major project report, visual summary of my research, extra materials and experiments, and a CD containing digital files. Read Less
Published:
DIRT brand
major project at Univeristy of the Arts London