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Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing, something that really describes Harley-Davidson’s world and fee… Read More
Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing, something that really describes Harley-Davidson’s world and feelings. Read Less
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CHALLENGE 
Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing, something that really describes Harley-Davidson’s world and feelings.

IDEA
We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars, landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view you can choose.



CREDITS

Advertising Agency: GREY, Milan, Italy
Art Director: Gaetano Cerrato
Copywriter: Francesca Andriani
Executive Creative Director: Francesco Emiliani
Photographer: Giovanni Santarelli




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