DFS Galleria S/S 2013 - Passage To Paradise
21708
1117
91
Add to Collection
Tools Used
About

About

An advertising campaign for DFS Galleria Spring/Summer 2013, using illustrations to highlight and showcase a new travelling experience of an exot… Read More
An advertising campaign for DFS Galleria Spring/Summer 2013, using illustrations to highlight and showcase a new travelling experience of an exotic paradise throughout all DFS stores around the globe. Read Less
Published:
D F S   G A L L E R I A   S P R I N G / S U M M E R   2 0 1 3 :  P A S S A G E   T O   P A R A D I S E 
A commissioned project by New York-based luxury advertising agency AR New York to create 4 campaign illustrations for LVMH DFS Galleria Spring/Summer 2013 campaign, which will be used in all worldwide DFS stores and international airports. The illustrations were inspired by travellers' exotic adventure to paradise, welcoming them to a world of distinctive luxuries, preferred brands and personalized services curated to inspire their style of life which DFS offers in their S/S 2013 collections.
Illustrations were all hand-drawn in graphite on paper with composition and colors added in Photoshop.
 
Campaign: Passage To Paradise
Client: DFS Group
Agency: AR New York
Creative Direction:        Raul Martinez
                                          Melissa Overton
Producer/Art Buying:   Helaina Buzzeo
Photographer:                 Craig McDean
Models:                            Sean O'Pry
                                          Aline Weber 
Illustration/Art:             Daryl Feril
 
Campaign Illustrations
Elephant    .     Peacock   .    Vases    .    Steamer Trunks
Illustrations for the Official Advertising Campaign Materials
Elephant & Peacock
 
Photographer:              Craig McDean
Fashion Stylist:            Tabitha Simmons
Models:                          Sean O'Pry
                                        Aline Weber
Hairstylist:                    Diego Da Silva
Make-Up Artist:            Francelle
Prop/Still-Life Stylist:  Stefan Beckman
Close-Up Sketches / Details
The illustrations are all hand-drawn and colors applied digitally using self-made watercolor textures.
 
Illustrations around DFS Galleria Stores
Images courtesy of Paul Chong and J&S International Inc. as seen in DFS Singapore, DFS Japan & DFS Macau.
 
Thank you for viewing!
follow me on Facebook
@darylferil on Twitter & Instagram.