A commissioned project by New York-based luxury advertising agency AR New York to create 4 campaign illustrations for LVMH DFS Galleria Spring/Summer 2013 campaign, which will be used in all worldwide DFS stores and international airports. The illustrations were inspired by travellers' exotic adventure to paradise, welcoming them to a world of distinctive luxuries, preferred brands and personalized services curated to inspire their style of life which DFS offers in their S/S 2013 collections.
Illustrations were all hand-drawn in graphite on paper with composition and colors added in Photoshop.
Campaign: Passage To Paradise
Client: DFS Group
Agency: AR New York
Creative Direction: Raul Martinez
Producer/Art Buying: Helaina Buzzeo
Photographer: Craig McDean
Models: Sean O'Pry
Illustration/Art: Daryl Feril