CRAMER-KRASSELT NEEDED A CREATIVE ART STYLE FOR DEX JINGLE GENERATOR, FUEL CAME UP WITH A CREATIVE SOLUTION
C-K based out of Chicago came down to the Fuel studio to jam on a unique art style for their client Dex.
Dex being a phone directory company, we thought it might be fun to create an entire recording studio created strictly from paper and wood. This project grew into a labour of love between myself and Scott, spending many days and nights at Fuel crafting the studio you see below. Users visiting Dex Jingle Generator created their own "jingle" selecting from a variety of characters and music styles. Characters would then animate in the recording room.
Firm: Fuel Industries, Cramer-Krasselt
Role: Art Direction, Graphic Design, UX / UI Design
Credit: Pascal Boraschi - Photography Joel Grenier - Creative Direction, Scott Dobbs - Paper construction help
Role: Art Direction, Graphic Design, UX / UI Design
Credit: Pascal Boraschi - Photography Joel Grenier - Creative Direction, Scott Dobbs - Paper construction help