2013. "DECASA". Channel branding.
Canal Decasa is the fourth channel LUMBRE has tackled for Spain’s Chello Multicanal. You can check out what we did for Sol Musica, Canal Cocina and XTRM on our website and social media networks.
Canal Decasa is the first and only lifestyle channel on pay television in Spain and is dedicated to the finest in décor, beauty, fashion, health and leisure.
We spent a year working on Spanish broadcast design using a wide variety of techniques and styles. We re-imagined Sol Musica in 2D cell animation, but felt that live action with vector graphics better reflected Canal Cocina. XTRM called for hyper-realistic 3D and now we are throwing photo collage into the mix with Canal Decasa. We love the challenge and feel pretty confident that Chello Multicanal will run out of channels before we run out of styles and techniques. It’s your move Chello.
We are happy to share that these channels are already gaining recognition. Two of them have won 2 Golds and 2 Silvers at Promax BDA Africa (they are broadcast via satellite there) including a first-time-in-the-history-of-this-event Gold and Silver in the Best Channel of the year category.
Client: Chello Multicanal España
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Art Director LUMBRE: Adriana Campos
Art Director: Federico Dams
Design: Federico Dams
Animation: Federico Dams, Rodolfo Melian
Sound design: Emilio Haro, Pablo Paz
Music for this reel: “Merry Happy” - Kate Nash