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About

About

DBS DriveShield Guerrilla Marketing
Published:
DBS DriveShield Guerrilla Marketing
Expect The Unexpected.
DriveShield by DBS launched its awareness campaign by taking to the road, literally, in the form of live skit performed at traffic junctions in Singapore, to better prepare drivers for unexpected vehicular situations. The short performances, showcased before curious passers-by, took place at pedestrian crossings, much to the amusement of unsuspecting drivers.
 
Awards
• Singapore Creative Circle Awards 2012: Bronze-Outdoor
• Effie 2012: Gold
• APPIES 2012: Finalist