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BRIEF DBAs, or database administrators, are responsible for keeping our data flowing from the Internet to our medical records. But this respons… Read More
BRIEF DBAs, or database administrators, are responsible for keeping our data flowing from the Internet to our medical records. But this responsibility is a burden as they are tied into their servers. That’s where Red Gate comes in. This software company creates tools that liberate DBAs so they can work anywhere. Our task was to get DBAs to talk about and try this revolutionary new software. IDEA Red Gate Software liberates DBAs from the server room. So we gave one lucky DBA the ultimate experience of liberation: A trip to Space. To get there they needed to win a competition like no other – a 14-part sci-fi online broadcast. After each episode, DBA’s answered questions using Red Gate software. The audience then voted for the final winner. This integrated campaign run through online advertising, social media, mobile, direct marketing and even an event. It set a new a marketing benchmark for the sector. RESULTS • Over 100,000 unique visitors from 179 countries • One in every five players downloaded Red Gate software • 350% increase in Red Gate’s Twitter following • Mentioned over 2.1 million times across the web MY ROLE Creative Direction, Concept, Art Direction CREDITS Creative Director: Rodrigo Sobral Project Director: Joel Godfrey Creative: Haydn Kerr, Nick Morland Copywriter: Haydn Kerr, Dave Best, Tom Russell, Brian Harris Art Director: Rodrigo Sobral Designer : Rob Rostek, Ana Charity Project Manager: Anna Persson Technical Manager: Tony Volpe Developers: Jason Hepi, Andrew Edwards, Biggs Thorarensen, Sara Farina, Mike Williamson, Joe Czucha Director: William McGregor Executive Producer: Josh Davies Producer: Tom Lowndes Line Producer: Kristyna Podolska VFX Producer: Tracey Khan DOP: Christopher Sabogal Colourist: Aubrey Woodiwiss Editor: James Mortner, Jack Canham, Anthony Osborn VFX supervisor: Des Anwar Nuke Artist: Maxime Chaix, Ben Smith, Martin Karlsson, Jerome Leonard AE artists: Ivo Sousa, Rob Rostek Music: Chris Menn Sound Design: Eilam Hoffman Read Less
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