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Dappy Deliverables: - Album - 3 Singles - Merchandise - Outdoor advertising - Packaging (Digital/Physical) -Photoshoot Credits Photography - J… Read More
Dappy Deliverables: - Album - 3 Singles - Merchandise - Outdoor advertising - Packaging (Digital/Physical) -Photoshoot Credits Photography - John Wright Read Less
Published:
DAPPY
 
The task was to create an identity for Dappy as a solo artist; a fun visual style that made him stand out and which expressed his larger than life personality in a way that would resonate with his fans as well as conveying a musical and visual progression from his N-Dubz days.
 
After art directing the photo shoot with renowned music photographer John Wright, who we'd worked with on the previous Chipmunk campaign, we were left with a bank of raw and edgy photographs which were used as a focal point for a 'Dappy World', where bright brash colours and hand drawn scribbles convey subtle hints of Dappy's lyrical humour into the design.
 
As ever, we love working with our music clients and watching their careers explode and having unleashed Dappy's new identity on his No.1 debut single 'No Regrets', Fluid continued working with Universal Music to develop it across various artwork and marketing materials and the top 10 charting album 'Bad Intentions'.