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We hypothesize that the more a brand connects with the culture of the team’s fan base, the better the statistics are at the end of the season.
Published:
Branding Success in the NFL
It's all about branding to the fanbase
As NFL fans and design students, we (Molly Finn and I) set off to explore the strategic function design serves in the National Football League. Each team in the league has a mascot, a logo, and a veryspecific color palette, how did each team decide on their identity? What value do thesebrands add to each team? How are team statistics affected by their brand? 

We researched business and design sources, as well as the history of the NFL and theindividual teams that make up the league. We were looking for correlations: what type of identities do the teams with the most Superbowl wins have? Each team plays in a specificU.S. city, do the brands relate more to those locations or to the overall concept of football?

After all our research, we hypothesize that the more a brand connects with the culture ofthe team’s fan base, the better the statistics are at the end of the season.

We designed a short interactive information visualization to walk readers through the research and how we decided upon our hypothesis.