DA-IICT Concours 2012 Promo

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  • The sports committee of the Dhirubhai Ambani Institute of Information and Communication Technology organize an annual sports event on their campus to promote the use and participation of more students in sport. It is an open contest and students from other colleges are also invited to participate.

    They wanted a video to be made for the same so that they could promote it. Initially the idea was to glorify sports here and showcase the athletes as being "winners who dont quit, work hard and keep striving for perfection"

    After the shooting of various sports it was evident that rather than winning at sport here it was more about the fun they would have in the participation itself so me and my colleague decided to make this a promotional video to show how having access to sport and participating in it is easy... you just have to participate!
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