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Film for Microsoft D&AD Student Awards 2011 Award: inbook Creative Challenge: IE9 is a new version of the Internet Explorer program, it’s a radic… Read More
Film for Microsoft D&AD Student Awards 2011 Award: inbook Creative Challenge: IE9 is a new version of the Internet Explorer program, it’s a radical departure from what’s come before it. Your challenge is to help Microsoft re- establish the brand for Internet Explorer 9 by making it the PC users web browser of choice. Solution: All our life we are looking for love. We are waiting for it for then for Christmas or Birthday. We are searching love in friends eyes, among fussy colleges, catching shapes in the busy crowd… We dive in out reality so deep, into daily routine with a hope to find the long-awaited gem. Our world is fickle and unsteady, we don’t pay attention to how dramatically it transform and how we start search of the most important things in the internet. Our story in about two lonely people who was able to find each other among that giant stream of media content, endless news, viscous and pointless communication. Now it is possible thanks to new browser IE9. Feel the beauty, explore the beauty in the web with IE9. Credits: Helen Dernova (script, illustration, group leader), Margarita Galkina (script illustration), Mikhail Kravchenko (illustration), Nataly Seregina (illustration), Max Katyunin (post-production) Read Less
Published:
D&AD: Users Love Story (Award: inbook)

Film for Microsoft

D&AD Student Awards 2011
Award: inbook

Creative Challenge:
IE9 was the web browser released by Microsoft in 2011. It was a radical shift from it s previous web browser, IE8. Your challenge was to help Microsoft re-establish it s brand by making the IE9 the web browser of choice by PC users.

Solution:
We look for love throughout our lives.
We wait for it to come in Christmas or in our birthdays. We search for love in our friend’s eyes, among fussy colleagues, catching shape in the busy crowd. We dive deep into reality and into daily routines hoping to find the long awaited gem.
 
We live in an ever-changing and unsteady world. We forget how it constantly changes dramatically and how we start to search for the most important things on the internet.
 
Our story was about two lonely people who were able to find each other in that giant stream of media content, endless news and pointless communication. Now it was possible thanks to the IE9 web browser.
 
Credits:
Helen Dernova (script, illustration, group leader),
Margarita Galkina (script illustration),
Mikhail Kravchenko (illustration),
Nataly Seregina (illustration),
Max Katyunin (post-production)