D&AD Entry - Wieden + Kennedy - Honda Environmental

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  • D&AD Entry 2011 - Wieden + Kennedy Brief
  • Brief: 
    Target Audience: Honda wants to design systems for better living – therefore the target audience is everyone in the world regardless of whether they drive or not.
    Aim: Not a monotonous space of information. A memorable space that is versatile to other instalments and applications.
    Idea:
  • Time periods of interaction: 

    Time in seconds.
  • Narrative example: 

    History narrative (All narratives can be edited and created to suit best needs at time of installation)
  • Environment:

    Size of space:
  • The tunnel is to be installed in current public foot tunnels. For example underground tube stations, road highway tunnels and fly over walkways. The featured area is 5 meters wide, 5 meters long and 2.5 meters high. All installations can be fabricated to the size of the constructed tunnel.
  • Technology:
  • Foot Traffic:
  • Tunnel size can provide walking space for 25 adults commuting at any one time, giving each person 1 meter squared walking space.