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About

Batiste Dry Shampoo identity design for the D&AD Student Awards 2013
Published:
Brief
 
Make Batiste a must-have product for every beauty toolkit, appealing to new customers and engaging with existing ones.
 
Build the Batiste brand by creating four new graphic identities and fragrances. They should fit in with the current range but have stand out shelf appeal.
 
 
Outcome/Rationale
 
Using only a few colours and simple shapes, the designs take inspiration from designs of the sixties. The four identities/names come from the four locations that take part in fashion week; London, Milan, New York and Paris. Using geometric shapes synonymous with each location the designs have a more grown-up look compared to the current range. The cap has been sculpted to mimic the hairstyle made famous by stylist Vidal Sassoon in the 1960s.