D&AD 2013 - Lipton - Good tea needs clean water

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  • LIPTON
    GOOD TEA NEEDS CLEAN WATER
    Lipton’s tea is a blend selected from many different plantations around the world, among which there’s Kenya. They actually don’t have much drinking water. Lipton will bring clean water to this country, building wells, but to do that he needs people’s help.
    Our strategy is to put big tea bags on some of the most famous places in London which are related with water: the London Eye, the Tower Bridge and boats that sail in the Thames. We need this to catch the attention. Next to all these places we put stands of Lipton with a wells shape where, to take your tea package, you have to take out the basket. All the boxes will have a brand new desing where is shown that the 5% of the price will be devoted to clean water. Lipton, for this mission, will also create special packages which will have a well shape. 
    On each well there’ll be written this sentence:
    GOOD TEA NEEDS CLEAN WATER.
    Lipton is made of more than twenty mixture from all around the world. For some of these countries where we colitvate our tea, to have drinking water is not an obvious thing, often there is no shortage of this primary good, with all the difficulties involved. With your help Lipton will build wells in those countries, to make they can have drinking water. The 5% of the price of each box of tea will be devoted to clean water. 
    WATER IS A RIGHT FOR ALL. HELP LIPTON TO MAKE IT REAL.
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