Cynthia Photography - Corporate Identity
Cynthia Photography studio is based in the city of Athens - Greece, established by the freelance photographer Cynthia Kostaki. Born,living and working in Athens, Cynthia studied at Leica Academy of Photography and due the courses she has experienced workshops with acknowledged greek Photographers such as Aggelos Tzortzinis and Panagiotis Katsos. Cynthia is specialized in portraiture, street photography, conceptual and process photography being influenced by her idols like Helmut Newton, Annie Leibovitz, Viviane Sassen and by the cinema. Her main inspiration is every-day people and the urban landscape of Athens.
Our key focus was to create an amazing highly recognizable logo and brand identity for "Cynthia". The identity was carefully crafted knowing what it takes to bring the best solutions for a modern photographer. We proposed a fresh and irreverent design without losing the essence of the structure, the function of the shape and the minimalism which we automatically relate to the field of contemporary brands of the marketplace. The branding process began with the logo design, complemented by a professional and clean typography with the rounded letters giving to the brand a dynamic tone. The content of the whole pack and the basic applications that we recommended for the formal representation of the company consists of: the corporate logo, business cards, corporate folder, letterhead, envelopes, promotional material, moleskine leather notebook etc.