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About

IED For Future - Cyclocracy One of the proposals of a social campaign that motivates people from Milan to use bike.
Published:
Cyclocracy
IED For Future special project

Brief: Social print campaign that motivates people from Milan to switch for good to a better, healthier and cooler type of transport - bicycle.

Target: entire Milan population, cyclists and drivers. 

Solution: Showing a true fact what people could get and what they are missing when they are getting themselves a car.


Concept: The serie of posters represent the idea of entire lifestyle that one cyclist have. People are different and so are their bicycles, interests and points of view. 

Keywords: Unique, Independent, Fashionable, Creative.

Look and Feel: Illusional, Eye tracking, Surprising.

Tone of voice: Friendly, Informative, Dynamic.
Title: "Rinunciando all'auto, puoi avere molto di più. Scegli la bici."
("By leaving the car, you can have much more. Choose the bike")
Client: Comune di Milano
Art Direction: Karina Nurdinova
Copywriting: Irene Accardo
Brief Supervision: Aureliano Fontana, Bruno Vohwinkel