WILL THE CHOICE OF WHAT WE CONSUME FOR THE VAST MAJORITY INCLUDE ETHNIC DIFFERENCES?
WILL THE CHOICE INEVITABLY SUBSUMED INTO UNIFORMITY? OR WILL CONVENTIONS, CUSTOMS AND NORMS OF THE POST INDUSTRIAL AGE, NEW FORMS OF COMMUNICATION, SCIENCE, TECHNOLOGY AND DESIGN BE CHALLENGED TO BRING IN A NEW REVOLUTION?
My dissertation is based on Mass Customisation. It focuses on the Rise of Machinery that replaced human and animal power. The Globalisation that drove industrialisation on a global scale, bringing in class difference and consumer culture. I discuss the conventions and customs that our "modern world" depends on and the reasons why they where put in place. i challenge designers to realise and question the customs and practices of today and to understand alternatives.
Book Cover (jacket)