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Capture the majestic, surprising, inspiring qualities of the Curious Collection paper using the metaphor of the human senses.
Published:
Curious Papers
Appleton Coated - Curious Collection Website
Capture the majestic, surprising, inspiring qualities of the Curious Collection paper using the metaphor of the human senses. The website utilizes large photography and a ‘hide and reveal’ to entice the user to experience the Curious paper in a non traditional way. 

Client - Appleton Coated Paper
Agency - The Thorburn Group