We were tasked with designing a brand identity for the idea of curiosity.
Since this idea is so abstract, it was very difficult to identify and
create a recognizable mark. The project was designed to test our
conceptual process, in addition, to helping us learn the importance
of methodology and materiality in design work.
The logo project then spread to more elaborate projects
including a poster, a multi-page document, as well as to
two additional delivery methods of our choice.