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Cupcake store ad for fictional store, created in InDesign and Illustrator, by K. Fairbanks; uses only black and two spot colors, with tints from … Read More
Cupcake store ad for fictional store, created in InDesign and Illustrator, by K. Fairbanks; uses only black and two spot colors, with tints from those spot colors Read Less
Published:
Cupcake Store Ad / Flier
by K. Fairbanks
Some imagery created in Illustrator; smaller graphic elements and text for menu (prices, products) created in InDesign page layout software.

Two spot colors (along with black) were used, along with tints of the two main spot colors, assuming that this fictional client could not afford a full, four color (process / CMYK) job.

The white outline (border) is for display on the internet only and is not intended to be a part of the final design; if this piece were to be printed and actually used by a client, there would be no white border.
Above: Inside of the flier, advertising the menu/ products/ prices.
Above: Front and back cover of the menu/ ad/ flier (the piece is meant to be folded in half)