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About

About

Branding for a new pastry shop. The project wants to encourage the sweet aspect of life. Great 3D Visualisations and Packaging Design!
Published:
CupCake
Art Direction, Packaging Design, 3D Visualisation
Logo, naming, branding guidelines, packaging design and printed materials - all for a new pastry and cupcake shop. Our task was to create a strong brand that will emphasize contemporary elegance and fine details of their product. We took a modern approach on the classic cupcake image and added sophisticated decorative elements. The bright blocks of colour on a neutral background captures their distinct atmosphere, while keeping in mind the simple pleasure that comes with a CupCake.