Branding for a new pastry shop. The project wants to encourage the sweet aspect of life. Great 3D Visualisations and Packaging Design!
CupCake Art Direction, Packaging Design, 3D Visualisation
Logo, naming, branding guidelines, packaging design and printed materials - all for a new pastry and cupcake shop. Our task was to create a strong brand that will emphasize contemporary elegance and fine details of their product. We took a modern approach on the classic cupcake image and added sophisticated decorative elements.The bright blocks of colour on a neutral background captures their distinct atmosphere, while keeping in mind the simple pleasure that comes with a CupCake.