The introduction of a debut collection of Cruyff Clothing for men. The collection, a reimagination of the total football concept, was inspred by the style of Johan Cruijff the man and Cruijff the player. The simple, clean and sports inspired collection was divided into three parts: active, casual and evening.
These three divisions were reflected in the design for the lookbook, together with a layout that highlighted these aspects of the collection. The result, a journey from Cruijff's past (as a dandy and man-about-town) into the present and future of the Cruyff Clothing collection.