'Crum' is a bakery and deli in Co.Clare Ireland, with this branding my fellow designer Barry O' Mahony and I had to come up with the concept and name of the business based on the clients target market.
The clientele that the business was after were 20 - 30 somethings that consume premium, high end food. The name and logo had to be contemporary, smart, clean, and diverse.
The name 'Crum' derives from crumb, a morsel of food. The concept behind 'Crum' is that the food is so good that all that is left are the crumbs.
This project is ongoing so i will be updating as i go along.