Crū Wordmark

  • 665
  • 78
  • 6
  • Colorful repeating prints created using the logo have a multitude of uses, including as textile designs and inner packaging prints.
  • The Process
  • Early sketches of the wordmark, broken down into categories. The sketch at top center would become the building block for the chosen final logo direction.
  • The chosen directions were further explored and digitized to continue the conversation
  • With the script lettering chosen as the final direction, some different styles were explored, including knocking the wordmark out of a black circle
  • Another re-rendering of the letters to address some feedback and the final wordmark was complete
  • Crū is a startup lifestyle sock brand based in New York City. I was approached to create a quality wordmark that could be easily replicated in textile and separate the brand from its competition in the urban lifestyle market. After much research, I presented my findings and suggestions to Flor and Connor, the founders, and together we worked to come to a final solution that everybody was pleased with. The final script wordmark was hand-painted to ensure authentic glyph characteristics and then traced, modified, and digitized.