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About

Print / Media Innovation We created a new way to advertise in classified ads, using the spaces between paragraphs in order to show the accurate … Read More
Print / Media Innovation We created a new way to advertise in classified ads, using the spaces between paragraphs in order to show the accurate cut of Criterion Knives. Read Less
Published:
Print / Media Innovation
We created a new way to advertise in classified ads, using the spaces between paragraphs in order to show the accurate cut of Criterion Knives.
 
Recognitions
•    Clio Awards 2011 / Bronze Award in Innovative Media 
•    Clio Awards 2011 / Bronze Award in Print 
•    One Show 2011 / Merit Award in Newspaper
•    London International Awards 2010 / Shortlist in Print
•    Communication Arts Selection 2011
•    Selection Best Of Ogilvy World Wide Network 2011
•    Ojo De Iberoamérica 2011 / Gold in Print 
•    Ojo De Iberoamérica 2011 / Bronze in Print 
•    Lápiz De Acero 2011 / Best Ad Colombia
•    Antigua Festival 2010 / Gold Award 
•    Antigua Festival 2010 / Silver Award 
•    Antigua Festival 2010 / Bronze Award 
 
 

Credits
Agency: Ogilvy & Mather Colombia
Client: Carulla
Product: Criterion 
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Creative Directors: Juan José Posada
Copywriter: Julián Gutiérrez
Art Directors: Camilo Ruano / Julián Perico
Art Buyer: David Alvarado
Account Director: Fabio Quiroga