Cricket Wellington
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About

About

This project was created by a team of five people (Myself, Marcy Banbury, Stuart Sutherland, Anna van der Velden and Simone van Tiel). The brief … Read More
This project was created by a team of five people (Myself, Marcy Banbury, Stuart Sutherland, Anna van der Velden and Simone van Tiel). The brief was to reinvigorate Cricket Wellington as well as their subsidiary teams. Read Less
Published:
- Cricket Wellington -
The brief was to reinvigorate Cricket Wellington as well as their subsidiary teams.We did this by devising a campaign strategy for them. The campaign strategy always referred back to the over arching idea of a 'Traditional Kiwi summer.' Through this idea we refreshed and aligned the Cricket Wellington logos, created an educational 'Cricket Handbook,' developed two video concepts and a social media strategy. 
Current Cricket Wellington logos
Cricket Wellington crest
Proposed Firebirds logo (Mens Wellington Cricket team)
Proposed Blaze logo (Womans Wellington Cricket team)
Proposed Wellington School of Cricket logo
Proposed Future Firebirds logo (Firebirds development team)
Proposed Junior Firebirds logo (The young Firebirds team)
Uniformity of logos