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The Creer Es campaign was created in collaboration with eight Corcoran College of Art + Design students to increase awareness of the importance o… Read More
The Creer Es campaign was created in collaboration with eight Corcoran College of Art + Design students to increase awareness of the importance of voting within the Latino population of Northern Virginia. Creer Es is part of the Design Ignites Change "Get Out the Vote!" campaign in 2012. Each team member was responsible for a different aspect of the Creer Es campaign. BRANDING We chose a handcrafted aesthetic for the Creer Es logomark, reminiscent of the visual language of Latino signage. This friendly and approachable type treatment evokes a sense of nostalgia and engenders an emotional connection between our intended audience and the Creer Es brand. “Creer Es”, or “to believe is,” perches within a speech bubble, with space underneath to encourage our audience to share what they believe. IMAGERY The imagery for Creer Es was inspired by traditional Latino clothing. These elements are reminiscent of the visual language and environment within the Latino culture. The friendly and boldly-colored imagery treatment evokes an emotional connection between our intended audience and brand. The patterned elements, evocative of floral and geometric patterns found in Latino textiles, symbolize the idea of community and the act of coming together to join something greater. PRINT COLLATERAL The print collateral created for the Creer Es campaign consists of an informational brochure in both Spanish and English, interactive cards, buttons and a magnet with the Creer Es wordmark. The brochure provides information of Creer Es and voting in Virginia. In order to reach Creer Es’ audience more broadly, editions in both English and Spanish were created. The language and imagery used within the brochure is engaging, inviting the audience to get involved and learn more about the Creer Es campaign. To help achieve Creer Es’ goal of engaging the community and raise awareness about the importance of voting, interactive cards were created. These cards highlight the creativity and individuality of our audience, allowing them to take an active role in designing the card. Through emphasizing the personalized wordmark of Creer Es and framing a blank space with a friendly border, these cards invites the viewer to participate by filling in the blank. Instructions are located of the back of the cards asking the participant to share via social media or mail. Read Less
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imagery
Imagery process
 
brochure
interactive cards
buttons and magnet
DESIGN TEAM
Social Media: Keziah Chong
PSA Video: Ricardo Cortes
Mobile App: Sandra Gichuhi
Logomark: Ashley Hopkins
Motion Graphics: Lita Ledesma
Imagery and Print Collateral: Allison Nambo
Web Design: Travis Poffenberger
Event Marketing: Maggie Winters