Talking one day with a fellow artist it was mentioned that they in fact had a pet also; a cat. The brain started ticking over and thoughts started to connect. Do artists own pets? A strong belief began to form that artists being naturally gifted with a passionate nature, would extend this kind manner to their Earthling companions. So the question was started among fellow artists; "Do you have a pet?" In a majority of cases the answer was naturally 'yes'.
The question was naturally, how could we help in a practical way to help a charity to help fight animal mistreatment? There was the idea; to create a book of images by fellow artists that could raise money to donate to the charity of our choice.
The project started, as previously stated above, as a chat between two artists on Facebook. Since then, some nine months ago, the project has now contacted over 2,000+ artists and has had submissions by 111. This is an indication of the process that was made to get the project into a professional state in order to, not only, attract artists but potential representation.