I started the concept of this design for not thinking about anything...for about a minute or so. I wanted to have a studio with a soft, yet funny name. And I wanted the logo to spring out. I'm certain I got that right.
I wanted the concept of inhaling and exhaling to be associated with the name, so I came up with these cartoony guys.
Soon I'll finish up more branding concepts. But for now, please enjoy what you see.