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StudioTV is an Australia's arts and entertainment channel owned and operated by SBS. In late 2012, Studio partnered up with The Loop and Dittmar … Read More
StudioTV is an Australia's arts and entertainment channel owned and operated by SBS. In late 2012, Studio partnered up with The Loop and Dittmar to launch an above the line marketing campaign and competition in order to find 4 creative individuals to collaborate with on the channels new brand spots. The brand and campaign needed to be flexible across online, print, on-air, and radio advertising, as well as demonstrate a layered depth of communication to reflect the diverse and multi-faceted nature of the channel. Through a suggestive tone, the campaign looks at an abstract accumulative imagination and the idea of putting on your thinking cap. A huge thank you to all our helpers for the shoot: Bennett Kowald, Kitiya Palaskas, Keane Hughes, Jenna Allchin, Wayland Cheung, Madeleine Burke, Mary McMullen, Del Lumanta, and Chris Ellis. Read Less
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See the full project here
StudioTV is an Australian arts and entertainment channel owned and operated by SBS. In late 2012, Studio partnered up with The Loop to launch an above the line marketing campaign and competition in order to find four creative individuals to collaborate with on the channel’s new brand spots.
We invite the audience to Create Studio through a suggestive imagination and a focus on the process of creation. When you put on your thinking cap, an abstract accumulation of ideas takes place.
The brand and campaign needed work across online, print, and on-air advertising, demonstrating a playful tone to appeal to the creative industry.
The campaign closed out with a 32% increase in visitors m/m to the Studio website and exceeded the amount of expected entries.