StudioTV is an Australia's arts and entertainment channel owned and operated by SBS. In late 2012, Studio partnered up with The Loop and Dittmar to launch an above the line marketing campaign and competition in order to find 4 creative individuals to collaborate with on the channels new brand spots.
The brand and campaign needed to be flexible across online, print, on-air, and radio advertising, as well as demonstrate a layered depth of communication to reflect the diverse and multi-faceted nature of the channel.
Through a suggestive tone, the campaign looks at an abstract accumulative imagination and the idea of putting on your thinking cap.
See the full project here