Add to Collection
About

About

The New Zealand Transport Agency needed to explain the benefits of car safety technology to consumers. With a public desensitized by years of ho… Read More
The New Zealand Transport Agency needed to explain the benefits of car safety technology to consumers. With a public desensitized by years of horrific car crash ads, we saw the opportunity for a different angle. We used eggs as a simple and fun analogy to demonstrate how fragile we are in a crash, and how the better their carton is, the better their chances of survival. Read Less
Published: