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THE BRIEF Create an identity and brandmark for an Urban Bike Store that communicates the ethos of the shop: great products, hip, welcoming. Custo… Read More
THE BRIEF Create an identity and brandmark for an Urban Bike Store that communicates the ethos of the shop: great products, hip, welcoming. Customers range from the casual cyclist or first time rider, through to passionate enthusiasts and collectors. THE CONCEPT 'CRANK': 'An eccentric person, especially one who is unduly zealous.' 'Old school' is 'New school'. Comical Muted, masculine colour palette Shillington College student project Read Less
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