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About

About

Branding project done for 22/4; a design agency from Bangalore, India.
Published:
Craft Mandi is an exclusive bazar, for buying traditional & ethnic Indian crafts. Their mission is to 
create a free marketing platform for 10 million artisans in the region by 2015.

Inspiration was the colors & patterns in Rajasthani crafts.
Color Palette
Mandi means Market in hindi. Key concepts : gathering, togetherness, centralized, indian;  
An abstract, floral inspired visual was created & illustrated in stencil style, to render a minimalistic, yet artsy feel.
Positioning
Stationery : Business Card
Coffee Mug
Diary
Notepad
Business cards
Letter head & cover
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