Crabs and Penguins

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  • Produced by The Coca-Cola Content Factory, Ember Lab, and Jeff Rona.
    Client: Coca-Cola and McDonald's

    Crabs & Penguins is a state of the art mobile action adventure game application. The game, built around a compelling story of friendship and community, uses cinematic and gameplay elements featuring impeccably rendered 3D graphics that put players in the role of a brave ‘Hero Crab’.

    This multi-level game takes players on an epic adventure as they maneuver through shark-infested waters full of sunken pirate ships and other deep water dangers. Depending on their skill level, players may discover a singing whale or a friendly polar bear as they dive, jump and sail along, collecting sand dollars, starfish and pearls.

    Once players reach the final destination, the Hero Crab returns a lost ball to a friendly colony of Penguins who show their happiness and gratitude by giving their new friend an ice cold Coca-Cola for his return journey.
    We think you’ll agree that Crabs & Penguins is not only a heartwarming and engaging game experience, but one that game enthusiasts of all levels will enjoy. Available on: iTunes AppStore and on Google Play. The game is optimized for the iPhone 4S, iPad 2 and the New iPad; for Android running Fro-Yo and Ice Cream Sandwich.

    Features Available at Launch Include:
    -Six unique levels of gameplay, each with its own challenges, environments and bonus levels
    -Stunning graphics with multiple game pathways in all six levels Custom soaring soundtrack that adds to the gameplay experience
    -Cinematic video episodes built into the gameplay that create an immersive experience
    -Easy to use play mechanics that allow players of all skill levels to enjoy the experience
    -The ability to unlock awards by obtaining high scores, providing re-playability at every level
    -Facebook and Twitter links incorporated into game
    -HD graphics and retina support for the new iPad and iPhone 4S