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Problem: The gambling experience doesn't provide an exciting way to gamble, and often highlights the stigma with gambling as apposed to highlight… Read More
Problem: The gambling experience doesn't provide an exciting way to gamble, and often highlights the stigma with gambling as apposed to highlighting the wins. Solution: Embed a style of lottery within the betting mechanic. Idea: At the point of making a bet online or mobile, users will be asked if they would like to enter the counter strike challenge. This will consist of picking the exact second at which any particular player scores within the game, for the cost of 10p bwin will put up an initial cash prize to encourage users to take the risk for an extra 10p. As games are played and unsuccessful bets roll in, the total jackpot wil continue to increase in real time. A special screen will show the goals from all games adding anticipation to see if anyone wins the grand prize. When the jackpot gets to a huge amount, people will play just to have a chance of winning the large cash total, and all for the cost of 10p. When someone predicts the right outcome, bwin will have magazines and other press ready to cover the story of the win from a 10p bet. Giving huge media exposure to the brand and encoraging people to sign up to get in on the action. Read Less
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