Ploughshares Fund partnered with Participant Media for a premiere of the film Countdown to Zero at the Kabuki Sundance Theater in San Francisco, CA.
The invite itself is a tabbed self-mailer with a single fold. The back cover (not shown) contains a simple return address block for easy mail processing.
This poster was displayed at the entrance to the Kabui Theater to help guide guests to the registration booth and inform onlookers about the film and the panel discussion. The poster also provided an opportunity to publicly acknowledge the host committee.
Two event badge designs were produced. Both were displayed in a lanyard for attendees to wear. The screening pass badge carries the look and feel of the invite and poster while the stand-by badge maintained the sidebar detail but used a large red field so that security could easily identify stand-by guests in the event the theater was over capacity.