Parking d.o.o. is the owner of two hot-spot garage-houses and a car wash in Ljubljana centre, Slovenia.
Studio 360 received a brief to create a recognazable visual identity. We wanted to catch-up with the client’s business in a fresh and simple way and to »reimagine« this frustrating search-for-the-parking-place experience into a funny one.
We covered the garage floor with paper-sheets and literally “parked” a car on top of them. These original size “print-outs” were applied as a main graphic element on all applications of the visual identity. Our project was awarded as the best visual identity on Brumen Biennial of Visual Communications.