Corporate Identity

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  • Corporate Identity
    College project
  • I designed a corporate identity for a fictitious company called Ski Breaks. They are a travel company focusing on tailor made ski holidays and all inclusive packages. The target market is people who are looking for a ski holiday that is adaptable to their needs with the convenience of having everything organised in one place.
    I designed a business card, letterhead and envelope, with the Ski Breaks logo in the top left corner of each application. The choice of colour for the logo was inspired by the colour coding of slope difficulty at a ski resort, and the S was designed to look like ski tracks made on the slopes.
    I adapted the design of the logo using white type to stand out on the black ski jacket that the rep would wear at the resort, and I applied the logo to a mini bus that the company would use at a resort. This shows the scalability of the design.