AMX - Logo Redesign - Brand Identity and Stationary

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  • AMX GROUP | Corporate Identity, 2011
  • OLD LOGO
  • NEW LOGO CONSTRUCTION
  • The Logo receives a new construction with geometrical
    principles and priority to legibility of the copy "Group".
     
    This include a new lettering with more negative space
    and curves to "Group" Also the curves and proportions
    was redesigned to get more uniformity.
     
     
     
     
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  • PRINCIPAL LOGO
  • VARIATIONS
  • COLOR PALETTE
  • VISUAL ELEMENT
  • TYPOGRAPHY
  • CORPORATE STATIONARY