Add to Collection
Tools Used
About

About

The point of the project is redesign keeping usual elements of the Corporate Identity. This old identity was debilitated on legibility and unifor… Read More
The point of the project is redesign keeping usual elements of the Corporate Identity. This old identity was debilitated on legibility and uniformity. But the new identity needed a easy recognition and association with the old identity Then, using elements that already was in the visual indentity, I tried to simplify and bring some refinement and sophistication, without change completly the old identity. Read Less
Published:
AMX GROUP | Corporate Identity, 2011
OLD LOGO
NEW LOGO CONSTRUCTION
The Logo receives a new construction with geometrical
principles and priority to legibility of the copy "Group".
 
This include a new lettering with more negative space
and curves to "Group" Also the curves and proportions
was redesigned to get more uniformity.
 
 
 
 
 
 
 
PRINCIPAL LOGO
VARIATIONS
COLOR PALETTE
VISUAL ELEMENT
TYPOGRAPHY
CORPORATE STATIONARY