The brief was to create branding for 2011’s Cork Midsummer Festival. Its main aim was to entice more people from Cork to the events taking place. For the branding to be more inclusive, I chose something that would be instantly recognisable to all Corkonians—the city’s most famous landmark—the Shandon Bells Tower. I decided to merge the shape of the church with the festival title. I thought it would make for a more interesting focal point. This typographic approach was also applied to the styling of the events taking place. Each event took on the shape of a flying bird—the idea was to create a sense of all these events arriving together like birds flocking to the city.
Because the church is a bell tower, the words ‘Hear the Call’ seemed the obvious choice for the tagline. It ties in with the ringing bells and the desire to attract as many people as possible to the event. Red was an easy choice, given that it’s the colour most associated with the city.