This ad plays off of the American/world stereotype that Canadians are overly apologetic and sensitive. This campaign is geared toward inviting Americans to visit Canada, specifically, New Yorkers. To be used as print ad in magazine/newspaper.
This style of ad is based off of David Ogilvy’s long copy ads of the 1960s and 1970s. Yes, I am aware that modern advertising has no time for long Copy, but I thought I would experiment and try and ad a modern spin to an old style of copywriting. In it, I tried to portray Montreal as a weekend getaway that is closer/cheaper than Paris, but not lacking in the sophistication of Paris.To be used as print ad in magazine/newspaper.
This ad is made to attempt to convince New Yorkers to escape the city and go to the great wilderness of Canada. The Tag Line "Go North" is a play on the old expression "Going South for the Winter" we use in the Northern States when we say we are visiting Florida etc.To be used as print ad in magazine/newspaper or billboard.
The whole Dewar’s campaign is based off of the idea of Nostalgia, and that something’s never change. Dewar’s has been consistent with its scotch for years, and has not caved in and produced drinks that are "Girly" or "feminine". These ads are targeted toward young men. The call to action is " retake manhood" and “do as grandpa did.” To be used as print ad or outdoor print ad at train stations, bus stations etc.
This ad plays on the nostalgia theme. The art could be a little better, but the point was to show a young man with Dewar’s, drinking JUST SCOTCH. The Tagline is absent, but throughout the campaign it is "Scotch...That’s it." This is succinct and to the point. Its just scotch and ice, no raspberries, mint, whipped cream, fire etc. its simple, its manly its just scotch.To be used in print ads for magazine or newspaper.
This ad plays on the theme of "unchanging". Ideally this would be a whole other campaign with each ad featuring a historic event plus the same copy. To be used as billboard or other outdoor ad.
Error in punctuation. No Comma after tell. It’s a typo. Egg on my face. I couldn’t really see it. Maybe I need glasses. Anyway, the Sriracha campaign was supposed to be odd. It was my attempt at being "Copy Light" and relying on imagery to convey a point. The point being, you will love Sriracha, maybe a little too much.To be used as print ad in magazine/newspaper.
This add shows that you may love sriracha so much that you are going to start putting it on almost everything, but thats ok. To be used in print literature.
This is one of my favorites. Its very simple. Again, ideally this would be its own campaign. I would have photos taken of classic American comfort food with sriracha on it. The point is to introduce America to the Sriracha they should be putting on everything. It shows that most hot sauce companies want you to put it on wings and simple things. Not Sriracha. Sriracha goes good on everything. And like the tag line suggest, “why Limit yourself”. This ad and the previous were pictures taken by my AD and I. The ideas were my own, and each is supposed to have empty white space in the background to enhance the food and to draw your attention to the product. To be used in outdoor ads/Billbaords or print literature.