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Campaign with the goal of getting a younger audience to attend Copenhagen Summer Festival
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Copenhagen Summer Festival
Visual identity and campaign material for the Copenhagen Summer Festival
Visual identity and campaign material with the goal of getting a younger audience to attend the Copenhagen Summer Festival, a yearly chamber music festival in Copenhagen.
 
Chamber music is classical music performed in small music groups, making the solo, duo, trio and quartet the most popular arrangements. With this in mind, the visual identity is made of shapes inspired by the popular groups; the quartet a square, the trio a triangle, the duo a line and the solo a dot. As the shapes come together, they function as the unified logo while when apart; as representatives of the logo, chamber music and its popular arrangements.