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Design of logo and packaging for Copan Valley, a sweet potato brand produced in Honduras
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Copan Valley 
Logo design for packaging of sweet potatoes

The design of the logo and packaging of the Copan Valley sweet potato brand was inspired on the valley of Copán, where sweet potatoes by the company Interbai are produced, and on the product itself. Bright solid colors and a limited pallete were used in conjunction with simple shapes to aid identification of the brand and legibility as well as giving a sensation of freshness.