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Evolving Taco Bell's Doritos Locos Tacos campaign to the next flavor, Cool Ranch. Keeping the iconic taco coming out of the Doritos bag, but crea… Read More
Evolving Taco Bell's Doritos Locos Tacos campaign to the next flavor, Cool Ranch. Keeping the iconic taco coming out of the Doritos bag, but creating "new news" with a powerful blue background and an engaging Instagram campaign designed into the packaging. Read Less
Published:
Cool Ranch Doritos Locos Tacos Campaign Evolution
National Taco Bell Campaign
 
 
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Packaging - Using #WOW#COOLRANCHDLT or #DUH#COOLRANCHDLT on Instagram, the Cool Ranch packaging invites consumers to share their "WOW" or "DUH" face, expressing whether they think the new Cool Ranch Doritos Locos Tacos is the most genius thing they've ever heard or the world's biggest no-brainer.
 
 
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